MBLM conducts first Brand Intimacy workshop in Riyadh

Saudi marketing professionals introduced to a new marketing paradigm

DUBAI, United Arab Emirates, March 8, 2020 /PRNewswire/ — MBLM (pronounced: emblem), the brand intimacy agency, hosted its first-ever Brand Intimacy workshop in Riyadh, KSA, on the 26th of February 2020. The workshop is part of a series of knowledge-sharing sessions run by MBLM with the community of marketing professionals.

Participants were introduced to the new paradigm of Brand Intimacy, the advantages of emotionally connecting with their audiences, and how brands can build strong emotional connections.

“The marketers in our first Riyadh session were engaged, inquisitive and very enthusiastic. We look forward to seeing these marketers apply what they’ve learned into their marketing strategies,” said Lyutha Al Habsy, Executive Director, MBLM.

Brand Intimacy measures the bonds consumers form with the brands they use and love. Understanding the science behind these bonds equips marketers with the knowledge they need to build more meaningful relationships with consumers. Intimate brands have proven to deliver higher revenue and profit margins than those in the Fortune 500 and S&P 500 according to MBLM’s Brand Intimacy Study, now in its 10th year.

“Despite changing market forces and consumer tastes and preferences, brands continue to be built using methods of the past. The situation has changed, as technology, consumer behavior and expectations are all different compared to 50 years ago. Brand Intimacy seeks to empower the modern marketer to analyze and build strong emotional bonds between brands and consumers. This will create better returns for their companies,” said William Shintani, Managing Partner, MBLM.

MBLM recently released the 2020 Brand Intimacy Study, which contains a comprehensive ranking of brands based on emotions, across all years, the study has analyzed the responses of 25,000 consumers, 200,000 brand evaluations, 400 brands and 20,000 in-depth stories across 15 industries in the U.S., Mexico, and UAE.

About MBLM: MBLM has invented a new marketing paradigm, Brand Intimacy, delivering expertise and offerings across three areas of focus: Agency, Lab and Platform. With offices in seven countries, our multidisciplinary teams help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.

CONTACT:
Lyutha Alhabsy
Executive Director
MBLM
M +971 54 555 1925
O +971 4 276 7300 ext. 154
lalhabsy@mblm.com

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UNOPS, Japan support healthcare services at Makassed Hospital in Jerusalem

The United Nations Office for Project Services (UNOPS) and the Government of Japan have joined efforts on a project that aims to procure and deliver urgently needed essential drugs and medical consumables for Al Makassed Hospital in Jerusalem with the award of a new grant under Japan’s supplementary budget.

“The Government of Japan decided to extend the financial assistance to Al-Makassed Hospital due to the very important role that the hospital played as a main referral hospital which receives patients not only from Jerusalem and West Bank but also from Gaza,” said Masayuki Magoshi, Ambassador for the Palestinian Affairs and Representative of Japan to Palestine.

He added, “UNOPS is one of our important partners to implement humanitarian assistance targeting the health and the protection of IDPs and refugees in Palestine.”

The support from UNOPS and Japan to Al Makassed Hospital throughout the 12 months project, will ensure that urgently needed essential drugs and medical consumables are available for around 1,350 patients (at least 50% female) seeking health services at Al Makassed Hospital.

On this occasion, Tokumitsu Kobayashi UNOPS Director in Palestine expressed, “UNOPS is committed to working hand-in-hand with the government of Japan in its efforts to deliver necessary drugs and medical supplies that will enable Al Makassed Hospital to provide uninterrupted healthcare”.

Source: Palestinian News & Info Agency

UNOPS, Japan support healthcare services at Makassed Hospital in Jerusalem

The United Nations Office for Project Services (UNOPS) and the Government of Japan have joined efforts on a project that aims to procure and deliver urgently needed essential drugs and medical consumables for Al Makassed Hospital in Jerusalem with the award of a new grant under Japan’s supplementary budget.

“The Government of Japan decided to extend the financial assistance to Al-Makassed Hospital due to the very important role that the hospital played as a main referral hospital which receives patients not only from Jerusalem and West Bank but also from Gaza,” said Masayuki Magoshi, Ambassador for the Palestinian Affairs and Representative of Japan to Palestine.

He added, “UNOPS is one of our important partners to implement humanitarian assistance targeting the health and the protection of IDPs and refugees in Palestine.”

The support from UNOPS and Japan to Al Makassed Hospital throughout the 12 months project, will ensure that urgently needed essential drugs and medical consumables are available for around 1,350 patients (at least 50% female) seeking health services at Al Makassed Hospital.

On this occasion, Tokumitsu Kobayashi UNOPS Director in Palestine expressed, “UNOPS is committed to working hand-in-hand with the government of Japan in its efforts to deliver necessary drugs and medical supplies that will enable Al Makassed Hospital to provide uninterrupted healthcare”.

Source: Palestinian News & Info Agency

UNOPS, Japan support healthcare services at Makassed Hospital in Jerusalem

The United Nations Office for Project Services (UNOPS) and the Government of Japan have joined efforts on a project that aims to procure and deliver urgently needed essential drugs and medical consumables for Al Makassed Hospital in Jerusalem with the award of a new grant under Japan’s supplementary budget.

“The Government of Japan decided to extend the financial assistance to Al-Makassed Hospital due to the very important role that the hospital played as a main referral hospital which receives patients not only from Jerusalem and West Bank but also from Gaza,” said Masayuki Magoshi, Ambassador for the Palestinian Affairs and Representative of Japan to Palestine.

He added, “UNOPS is one of our important partners to implement humanitarian assistance targeting the health and the protection of IDPs and refugees in Palestine.”

The support from UNOPS and Japan to Al Makassed Hospital throughout the 12 months project, will ensure that urgently needed essential drugs and medical consumables are available for around 1,350 patients (at least 50% female) seeking health services at Al Makassed Hospital.

On this occasion, Tokumitsu Kobayashi UNOPS Director in Palestine expressed, “UNOPS is committed to working hand-in-hand with the government of Japan in its efforts to deliver necessary drugs and medical supplies that will enable Al Makassed Hospital to provide uninterrupted healthcare”.

Source: Palestinian News & Info Agency

At the Margins of the Occupied: The Story of a Palestinian Woman

Honouring March 8, International Women’s Day, we share the story of Salma. Like Salma, many Palestinian women endure formidable social and political challenges. Palestinian women’s suffering from the occupation is no different from Palestinian men. Yet, the oppression inflicted upon them is doubled as they are also politically and socially marginalized and suppressed by their patriarchal society. Marking the struggle of women for liberation and justice, Stop the Wall asserts that the revitalization of the Palestinian liberation struggle has to include feminism.

“If I could have had access to proper education, I would not have accepted to get married in an early age,” said the 24-year-old Salma addressing me with eyes full of tears when I asked her why education was important to women in the Palestinian society. Salma is from a semi-Bedouin community in the Jordan Valley. At the age of 18, she was wedded to a man chosen by her family. Due to her husband’s physical abuse, Salma divorced him just few years after their marriage.

The tragedy in Salma’s life did not start from the moment she was married off to an abusive man, but rather when she had to leave school at the age of 11 finishing only the sixth grade. Due to the Israeli apartheid practices in the Jordan Valley, where the Palestinian population is not allowed to construct schools in the area, Salma, like many others, had to attend a far-away school in Tammun town along with her brothers and sisters. Her parents, she narrated, could not be with her during their stay in Tammun as they had to cultivate their land in the Jordan Valley, the family’s only source of income. “The six years spent away from my parents in Tammun were difficult to me,” Salma said. She added, “it was really hard to cope with that situation, especially because we used to rarely visit them, usually at the end of every semester,” which meant twice a year.

Salma went on to explain that on their way home from Tammun to her village on foot, she, her brothers and sisters used to be assaulted by Israeli fanatic settlers. “Armed settlers used to force us to wait for hours either in the sun or in the cold until the Israeli soldiers would come coercing us to return back to Tammun,” recounted Salma. The regular attacks by the armed settlers and soldiers deprived Salma along with her sisters and brothers from enjoying the warmth of the family gathering every weekend. This was the main reason, as Salma insisted, that made her leave school in an early age.

Yet, with a tone full of regret, Salma stated that within her male-oriented society, education for women represented a weapon that safeguarded them from being assaulted or humiliated by males, be it their husbands, fathers or brothers. “In our society,” she recounted, “education enables women to be strong and independent as it allows them to get jobs and have their own sources of income. This makes the rest of the society, including their husbands, respect them. We, uneducated women, are being perceived by society in an inferior way.”

In addition to the Israeli occupation’s denial of the Bedouin communities to their right of education, Salma felt that her patriarchal society gave more privileges to males than females. “A lot of families in the village send their sons to distant schools to get proper education while denying their daughters the same rights due to conservative social and cultural norms and convictions,” said Salma. Salma believed that the construction of schools close to where her community is would alleviate the plight and the double marginalization of women when they could access school and get proper education. She added, “Having nearby schools will enable us to learn and be close to our land cultivating it and staying steadfast on it despite the Israeli occupation’s relentless attempts to expel us from it.” When I asked her what would she and her community do if the Israeli occupation demolishes any schools that might be constructed in the future, she said, “it does not matter, we will keep tirelessly rebuilding what they destroy.”

Like Salma, many Palestinian women endure formidable social and political challenges. Palestinian women’s suffering from the occupation is no different from Palestinian men. Yet, the oppression inflicted upon them is doubled as they are also politically and socially marginalized and suppressed by their patriarchal society. However, in Salma’s narrated experience, threads of steadfastness, power and resistance can be unraveled showing that she is a fighter independent from a male figure, be it her father or husband believing that in existing on her land she resists her Zionist colonizers. On the international Women’s Day marking the struggle of women for liberation and justice, Stop the Wall asserts that the revitalization of the Palestinian liberation struggle should be through feminism.

Source: Palestinian Grassroots Anti-apartheid Wall Campaign

AIPU rejects any solution does not lead to declaration of Palestine with al-Quds as its capital

Amman, The Arab Inter-Parliamentary Union (AIPU) said that any settlement that does not include the establishment of an independent Palestinian state on the borders of June 4, 1967, with al-Quds (Jerusalem) as its capital, is rejected.

Participants in the 30th emergency session of the AIPU considered, in their final statement, that recognizing al-Quds as the capital of the occupation as a dangerous escalation that threatens the security of the region.

The statement affirmed that the so-called “Deal of the Century” represents a new chapter in a series of violations of the Palestinians’ rights and this requires closing ranks and mobilizing positions to support the Arab issue as a priority advancing the agenda of the joint Arab action through the Arab decision-making institution.

The participants renewed their rejection of any unfair settlement of the Palestinian issue that the Palestinians do not accept and does not stipulate their legitimate rights to establish their independent state with al-Quds as its capital on the borders of June 4, 1967, considering that the “Deal of the Century” is a unilateral agreement that does not represent a step towards a settlement.

They pointed out that the first step to confront all the conspiracies surrounding the Palestinian issue is to emphasize achieving Palestinian reconciliation to form the first front of the Arab rejection fronts for any liquidation of the Palestinian issue.

They considered that tampering with al-Quds city and recognition of it as the unified capital of the occupation is a dangerous escalation and condemned measure according to international legal decisions.

Political and legal efforts to protect the holy city from any racist tampering that threatens the security and stability of the region must be mobilized, the conferees said.

They also affirmed their rejection of any confiscation of Palestinian refugees’ right of return and their adherence to international legal decisions as a reference in preserving rights.

They emphasized adherence to supporting the efforts of the United Nations Relief and Works Agency (UNRWA) and securing the necessary support for it so that it can continue to do its role.

The participants called on all countries of the world to stage a series of protests in front of official institutions to expose the ugly face of the occupation and to show the message of Arab rejection on the widest scale, stressing their cling to their position taken during the 29th conference held in Amman on March 2019 which rejects all forms of normalization.

The Arab parliaments are adhered to a firm and steadfast position that rejects and close all the doors of rapprochement or normalization with the occupation, they concluded.

Earlier, the emergency session of AIPU started deliberations in Amman with the participation of a Syrian delegation, headed by the Parliament Speaker Hammouda Sabbagh.

Representatives of 20 Arab parliaments are participating in the meeting, titled “Supporting the Palestinians in their Just Cause,” to discuss the latest developments, particularly the Palestinian cause and the so-called “Deal of the Century.”

Source: Syrian Arab News Agency