‫لظهور الأول لشركة دافوديل في تقييم بيك ماتريكس 2021 لخدمات هندسة منتجات البرمجيات

دبي، الإمارات العربية المتحدة وجورجاون، الهند، 27 أبريل/ نيسان 2021 /PRNewswire/ — دافوديل سوفتوير (Daffodil Software) شركة رائدة في مجال هندسة البرمجيات، أعلنت اليوم عن ظهورها لأول مرة في تقييم بيك ماتريكس (PEAK Matrix®) لخدمات هندسة البرمجيات لمجموعة إيفرست (Everest Group) لعام 2021. تُصنف الشركة ضمن أشهر الأسماء في فئة خدمات هندسة البرمجيات.

Daffodil Logo

يعد تقييم بيك ماتريكس الصادر عن مجموعة إيفرست أحد أكثر التقييمات الموثوقة، والذي يستند إلى البيانات لمقدمي الخدمات والمواقع والمنتجات والحلول العالمية في مختلف قطاعات السوق، وهو يقيم المؤسسات الرائدة في جميع أنحاء العالم بناءً على عوامل مثل الرؤية، والقدرات/ الوظائف، وتوافر المواهب، ونجاح السوق/ التأثير، والتكلفة. يتيح تقييم بيك ماتريكس للمؤسسات قياس عروضها مقابل أقرانها وكذلك معايرتها، مما يساعدها في النهاية على تحقيق الأداء الأفضل.

أجرت مجموعة إيفرست التقييم للعديد من الشركات التي تقدم خدمات هندسة البرمجيات بناءً على عوامل متنوعة، والتي تشتمل تبني السوق (عدد العملاء، وقاعدة الإيرادات، والنمو السنوي، والفوز بالعملاء الجدد، ونماذج التسعير، إلخ)، والمحفظة (تنوع قاعدة العملاء/ الإيرادات عبر المناطق الجغرافية والركائز ونوع العميل)، والقيمة المقدمة للعملاء .

يمكن عزو وضع دافوديل سوفتوير في القائمة إلى اعتمادها المبكر على التقنيات الحديثة، مثل الذكاء الاصطناعي وعمليات السحابة وإنترنت الأشياء وغيرها، علاوة على مجموعة متنوعة من العملاء بمن فيهم بنك الاحتياطي الهندي (Reserve Bank of India) وسيمنز (Siemens) وسامسونج (Samsung) إضافة إلى المزيد. كما أسست الشركة سمعتها كشريك تكنولوجي مفضل لمئات المؤسسات على مستوى العالم، حيث تساعد هذه المؤسسات بتقديم حلول المؤسسات وهندسة البرمجيات وخدمات التحول الرقمي.

يقول يوجيش أجاروال (Yogesh Agarwal)، الرئيس التنفيذي لشركة دافوديل سوفتوير: “يعد تقييم بيك ماتريكس أحد أكثر الوسائل المعترف بها شهرة. هذا، وإن حصول الشركة على ذلك الاعتراف والإقرار بخدمات هندسة البرمجيات لدينا هو أشبه بدرة تاج الشركة”.

ويضيف قائلًا عن تنوع المحفظة والقيمة المقدمة إلى العملاء: “نظرًا لأننا في صناعة التكنولوجيا فيها هي مفتاح التطور، فإننا نحافظ على امتلاكنا التكنولوجيا الحديثة. كان تركيزنا في الماضي القريب على المشاريع المتعلقة بأحدث التقنيات مثل الذكاء الاصطناعي، وأتمتة العمليات الروبوتية، وإنترنت الأشياء، إلخ. وقد أدى ذلك إلى محفظة متنوعة تحوز على ثقة عملائنا في إمكاناتنا الفنية بسهولة تامة. علاوة على ذلك، كانت تجربة العملاء والقيمة المقدمة لهم على رأس أولوياتنا دائمًا. ولهذا السبب لدينا نماذج تسعير وممارسات تجارية مختلفة سعيًا منا لإرضائهم”.

نبذة عن دافوديل سوفتوير:

كانت دافوديل سوفتوير شريكًا موثوقًا لتكنولوجيا البرمجيات للمؤسسات في جميع أنحاء العالم لأكثر من 20 عامًا. لمزيد من المعلومات، يرجى زيارة https://www.daffodilsw.com

التواصل الإعلامي:

كارتيك كاكار

media-relations@daffodilsw.com

شعار: https://mma.prnewswire.com/media/1063981/Daffodil.jpg

العمل معًا – تقدم الآن

  • أنشأت مبادرة الأمم المتحدة لتحالف الحضارات ومجموعة BMW جائزة الابتكار بين الثقافات، التي شجعت الحوار بين الثقافات على مدار عشر سنوات
  • وفي سبيل إحياء الذكرى العاشرة لإنشائها، ندعو المنظمات في جميع أنحاء العالم إلى تقديم مشاريع مبتكرة لدراسة منحها الجائزة (علمًا بأن الموعد النهائي هو 27 مايو 2021)
  • سيحصل الفائزون بالجائزة العشر على ما مجموعه 200000 دولار أمريكي في شكل مساعدات مالية
  • ينصب التركيز على المشاريع المخصصة لتعزيز التنوع والتكامل والاندماج الاجتماعي

ميونيخ ونيويورك، 22 أبريل 2021 (GLOBE Newswire) – منذ عشر سنوات ومبادرة الأمم المتحدة لتحالف الحضارات (UNAOC) ومجموعة BMW تقدمان الدعوة للمنظمات في جميع أنحاء العالم للتقدم لنيل جائزة الابتكار بين الثقافات.وقد استخدم الشريكان هذه الجائزة لدعم المشاريع المبتكرة التي تُعزز التفاهم بين الثقافات.

وفي معرض تعليقه على هذه المناسبة، قال السيد/ Miguel ÁngelMoratinos، الممثل السامي للاتحاد: “بينما نحتفل بعشر سنوات من هذه الشراكة المتنامية باستمرار بين الاتحاد وشركة BMW وبدعم من شركة Accenture في الوقت الحالي، فسوف نستمر في التعاون من أجل تعظيم عمل المبتكرين الاجتماعيين المتميزين وتعزيز التنوع والمجتمعات الشاملة”.كما قالت Ilka Horstmeier، عضو مجلس إدارة شركة BMW AG المسؤول عن الموارد البشرية والراعي الجديد لجائزة الإبداع بين الثقافات:

“لا نحتفل في الذكرى السنوية لنا بشراكة ناجحة للغاية فحسب، لكننا أيضًا نستخدم جائزة الإبداع بين الثقافات مرة أخرى لمخاطبة شعور الناس بالانتماء إلى المجتمع”.وهذا الاحتفال يكتسب معنى جديدًا تمامًا في ظل مواجهة جائحة كوفيد-19.وكما قالت Horstmeier: “لا يسعنا إلا أن ندير التحديات الإضافية التي تفرضها الجائحة عن طريق العمل معًا”.

مطلوب: مشاريع لمجتمع شامل ومتنوع

ينصب التركيز في المقام الأول هذا العام على المشاريع التي تعزز المساواة بين الجنسين، ومكافحة التطرف العنيف، والكراهية، والتحيزات، ودعم الفن، والثقافة، والرياضة كوسائل لتحقيق التماسك الاجتماعي والتنوع.

ومن أجل الاستفادة من التأثير الاجتماعي للمشاريع المختارة، سوف يحصل المشتركون في الدور النهائي العشر على المساعدة المالية ذاتها.ولهذا السبب، وبدعم من شركة Accenture، زاد الشركاء مبلغ الجائزة المالية إلى 200000 دولار أمريكي.وبالإضافة إلى ذلك، سيتلقى المشتركون في الدور النهائي استشارات فردية ومهنية وسيشاركون في مختلف الدورات التدريبية وورش العمل.

تقدم المنظمات المهتمة طلبها قبل الساعة 5:00 مساءً(بالتوقيت الصيفي الشرقي) يوم الخميس، 27 مايو 2021، على الموقع www.interculturalinnovation.org.

جهة الاتصال:

Milena Pighi، مسؤولة شؤون الشركات والحكومات بمجموعة BMW، والمتحدثة الرسمية عن المسؤولية الاجتماعية للشركات
اتصل على الرقم ‎+49-89-382-66563؛ Milena.PA.Pighi@bmw.de
https://www.bmwgroup.com

Alessandro Girola، منسق البرمجة في منظمة الأمم المتحدة لتحالف الحضارات
جهة الاتصال: ‎+1 (929) 274-6217؛ alessandrog@unops.org
https://www.unaoc.org

Taking action together – apply now

  • The United Nations Alliance of Civilizations (UNAOC) and the BMW Group established the Intercultural Innovation Award, which has promoted intercultural dialogue for ten years
  • To mark its tenth anniversary, organisations around the world are invited to submit innovative projects for consideration for the award (deadline: 27 May 2021)
  • The ten award-winners will receive a total of USD 200,000 in financial assistance
  • The focus is on projects dedicated to promoting diversity, integration, and social inclusion

MUNICH and NEW YORK, April 27, 2021 (GLOBE NEWSWIRE) — For the past ten years, the United Nations Alliance of Civilizations (UNAOC) and the BMW Group have invited organisations around the world to apply for the Intercultural Innovation Award. The two partners have used this award to support innovative projects promoting intercultural understanding.

“As we celebrate ten years of this ever-growing partnership between UNAOC and the BMW Group and now with the support of Accenture, we shall continue to collaborate to amplify the work of cutting-edge social innovators and promote diversity and inclusive societies,” said Mr. Miguel Ángel Moratinos, High Representative for UNAOC.

“In our anniversary year, we are not only celebrating a very successful partnership, but also using the Intercultural Innovation Award once again to appeal to people’s feeling of community,” said Ilka Horstmeier, member of the Board of Management of BMW AG responsible for Human Resources and new patron of the Intercultural Innovation Award. This takes on a whole new meaning in the face of Covid-19. As Horstmeier said, “We can only manage the added challenges of the pandemic by taking action together.”

Wanted: projects for an inclusive and diverse society

This year, the focus will primarily be on projects promoting gender equality, countering violent extremism, hatred, and prejudices and advocating for art, culture, and sports as vehicles for social cohesion and diversity.

To leverage the social impact of the selected projects, all ten finalists will receive the same financial assistance. For this reason, with the support of Accenture, the partners have increased the financial award to USD 200,000. In addition, the finalists will receive individual and professional consulting and participate in various training sessions and workshops.

Interested organisations shall submit their application by 5:00 p.m. (EDT) on Thursday, 27 May 2021, at www.interculturalinnovation.org.

Contact:

Milena Pighi, BMW Group Corporate and Governmental Affairs, Spokesperson CSR
Contact +49-89-382-66563; Milena.PA.Pighi@bmw.de
https://www.bmwgroup.com

Alessandro Girola, Programming Coordinator, UNAOC
Contact: +1 (929) 274-6217; alessandrog@unops.org
https://www.unaoc.org

Crowdsourced security use jumps to 73 percent as business downtime concerns skyrocket

Business downtime overtook breaches as the No.1 concern for security professionals as cybercrime reports surged 69 percent last year. As a result, they are turning to crowdsourced security testing to strengthen digital defenses, according to the 2021 Signals in Security Report.

REDWOOD CITY, Calif., April 27, 2021 /PRNewswire/ — Security professionals ranked business downtime as their most pressing concern over the past year — ahead of breaches or insider threats — as enterprises around the world rushed to accommodate the unprecedented demand for virtual work.

Security professionals ranked business downtime as their most pressing concern over the past year — ahead of breaches or insider threats — as enterprises around the world rushed to accommodate the 2021 Signals in Security Report.

The pressure for security teams to ensure the safety of new and expanded remote platforms and internet-connected productivity tools was evident in the responses to the 2021 Signals in Security Report (click here to read the full report), which measured the sentiment from more than 600 professionals who helped guide their organizations through the chaotic period.

The report that gauged how security teams performed in the months before the pandemic through the beginning of 2021 also revealed that organizations are relying more heavily on crowdsourced security testing to confront cybersecurity challenges.

Crowdsourced security solutions gave organizations the ability to scale security operations with on-demand testing at a continuous cadence. Seventy-three percent of companies used crowdsourced security testing in 2021, up from 61 percent in 2020.

Furthermore, the survey revealed that security teams reacted to the increased attack surface by expanding testing — 87 percent of businesses now say they test every digital asset, up from 82 percent in early 2020, according to the survey conducted on behalf of Synack, the premier crowdsourced platform for on-demand security expertise.

“The pandemic turned security on its head. Suddenly, we were all confronting exponentially expanded attack surfaces. That meant security teams needed to be creative, nimble and seek out innovative and responsive solutions such as on-demand, crowdsourced security to give them access to the most trusted security researchers to test their assets from an adversarial perspective,” said Jay Kaplan, CEO and Co-founder of Synack.

“That’s the kind of proactive security that produced quality results and helped organizations stay ahead of the threat throughout the pandemic,” said Kaplan.

Among the key Signals in Security findings:

  • Respondents named ease of testing, higher-quality findings, and exceptional scalability as the primary benefits of crowdsourced solutions.
  • Fifty-seven percent surveyed wanted more investment in offensive security.
  • The lack of skilled cybersecurity staff continues to hurt companies’ ability to test applications. A third of respondents — 33 percent — indicated that the primary reason their company did not test more applications was that they lacked the security staff, the same proportion as the previous year.

Most security teams appear to have come out ahead following a year that required creativity and new thinking to meet the challenges posed by the pandemic. Almost 70 percent of security professionals said their organizations were safer than the year before.

Crowdsourced security also played a critical role in helping organizations defend against a 69 percent increase in cybercrime reports during 2020. According to the FBI’s 2020 Internet Crime Report, cyberattacks skyrocketed due to the sudden shifts in remote work, giving malicious hackers new opportunities to strike when organizations were the most vulnerable.

Signals in Security  revealed opportunities to strengthen security, too, starting with communications between executives and security teams. Only 18 percent of analysts said business executives considered security important. More than three-quarters of executives, however, said they maintained a high commitment to security.

The initial portion of the survey was conducted from January to February 2020 and the second version was carried out from December 2020 to January 2021. Half of the participants had the role of manager or director, while 32 percent had executives or vice president roles. More than three-quarters of participants (76 percent) work at companies with between 500 and 1,000 employees. Half of the respondents (51 percent) work at companies with security teams of 25 or more analysts.

Click here to download the full report .

About Synack:

Synack is the premier crowdsourced platform for on-demand security expertise. Its crowdsourced penetration testing is powered by the world’s most skilled and trusted ethical hackers and augmented by AI-enabled technology to give customers the best of human intelligence and machine intelligence. Headquartered in Silicon Valley with regional teams around the world, Synack protects leading global banks, federal agencies, DoD classified assets, and more than $6 trillion in Fortune 500 and Global 2000 revenue. A 4-time CNBC Disruptor 50 company, Synack was founded in 2013 by former NSA security experts Jay Kaplan, CEO, and Dr. Mark Kuhr, CTO.

For more information, please visit www.synack.com.

Synack Logo

Photo – https://mma.prnewswire.com/media/1496564/Synack.jpg

Logo – https://mma.prnewswire.com/media/838158/Synack_Logo.jpg

Analytica Announces Expansion of Enhanced Infusion System into Middle East

Enhanced Infusion System (EIS)

Patented IV add-in infusion system reduces the risk of infection and embolism, saves time and money.

  • Analytica signs agreement with Marwa for distribution, marketing and sales of the Enhanced Infusion System (EIS) in Egypt, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Saudi Arabia and United Arab Emirates.
  • Patented IV add-in infusion system reduces infection and embolism risk and saves medical staff time for an overall lower total cost than existing equipment and practices.

BRISBANE, Australia, April 27, 2021 (GLOBE NEWSWIRE) — Analytica Limited (ASX:ALT), the Australian developer of the Enhanced Infusion System (EIS) and PeriCoach® pelvic floor exercise system for the treatment of stress urinary incontinence, has entered into an agreement with Marwa’s Office for Export & Import Medical Supplies (Marwa) to distribute, market and sell the EIS to hospital systems in Egypt, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Saudi Arabia and United Arab Emirates.

The EIS technology was developed by Analytica under the project names AutoStart and AutoFlush and has been sold in Australia with the trade name FirstFlow™,¹ under limited license. EIS combines the AutoStart and AutoFlush patented technologies into a simple and inexpensive solution.

The patented float system automatically restarts IV fluid flow following medication delivery, thereby saving healthcare workers’ time, reducing hospital costs and preventing the adverse events associated with air embolism and failure of Peripheral Intravenous Catheters (PIVC). The EIS reacts immediately, silently and without intervention or programming. It can be retrofitted to any existing infusion system design and can work in harmony with and improve the capability of any infusion pump or ‘bag’ infusion system, regardless of sophistication.

Use of the EIS uniquely allows a completely closed infusion system, with integrity achieved by reducing the interactions believed to cause mechanical and vascular complications as well as good flushing and/or patency practice.

The EIS has an Australian TGA ARTG registration and USFDA 510(k) clearance. It is fully compliant with ISO 8536 infusion system and other relevant standards.

The EIS can markedly reduce legal risks by addressing multiple factors that can impact patients, clinicians and hospitals, including:

  • Air Embolism – The EIS has a large and heavy float valve ensuring complete, long-term seal. The unique float maintains a seal even at extreme angles (up to 60 degrees from horizontal), making the device usable in ambulances, retrieval and military situations and reducing the risk of mortality and morbidity associated with air embolism.
  • Open/Closed Delivery System – The needle-free access port is the only entry point, with only one syringe necessary per medication event. Using the existing 1L IV bag means replacement is less frequent than 100mL pre-mix bags, saving time and money and reducing the risk of contamination and infection.
  • Syringe Flush – This feature eliminates the requirement to introduce an additional flushing syringe and bolus. Flushing prevents interactions between incompatible fluids/medications, thus reducing the risk of cross contamination and strengthening infection control.
  • Catheter Flush – This feature reduces the risk of PIVC failure with the automatic, immediate restart of IV flow after medication delivery, which allows continuous maintenance flow to the flush line and catheter. This also maintains catheter patency by preventing internal luminal occlusion.
  • Medication Dilution – The Interrupted Therapy feature allows the introduction of medication through EIS to accurately measure IV fluid mix rather than 3-way valve and bags.
  • Infection Risk – Observational studies demonstrate high incidence of non-conformance to hand washing and flushing protocol. EIS limits access and infection opportunity.
  • Flushing pressure – Bolus flush of catheter may vary based on syringe size and pressure. The proprietary float design ensures constant flushing pressure, reducing the risk of PIVC failure.

Given the health and legal risk-reduction features of the EIS, the home-based hospital care market represents a growth opportunity globally. The EIS is compact, rugged and does not require a pump or energy source, which makes it suitable for retrieval, military and third world needs without compromising risk.

To view a video about the operation and features of the EIS, please click here.

Marwa’s Principal has extensive experience with the Egyptian health system, as a consultant and undersecretary of health for the Egyptian Health Insurance Organization Clinics (HIO) as well as leadership positions in the Egyptian Ministry of Health.

“Marwa has presented a compelling opportunity with experienced professionals to take Analytica’s Enhanced Infusion System (EIS) into a large and growing market in the Middle East,” said Dr. Michael Monsour, Chairman of Analytica Ltd. “We look forward to working with Marwa to expand the usage of our unique EIS technology.”

For more information about Analytica and the Enhanced Infusion System, visit www.AnalyticaMedical.com

For investor or business inquiries, please contact: investorrelations@analyticamedical.com

For media inquiries, please contact: Annie Starr, astarr@6degreespr.com

About Analytica Limited

Analytica is a product development and commercialisation company based in Brisbane, Australia that is focussed on Class I and II medical device products.

Analytica is the developer of the Enhanced Infusion System (EIS), a combination of patented technologies developed under the project names AutoStart and AutoFlush. The EIS is a simple and inexpensive IV add-in technology to decrease nursing monitoring costs, reduce embolism risk, improve infection control, and automatically restart flow after medication delivery during intravenous fluid infusion.

Analytica is also the manufacturer of the PeriCoach® System, an e-health treatment system for women who suffer stress urinary incontinence. This affects 1 in 3 women worldwide and is mostly caused by trauma to the pelvic floor muscles because of pregnancy, childbirth and menopause.

____________________

¹ Trademark of ICU Medical Australia.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d7af8a18-4b05-4cae-a8bb-71d578ab84fc

Yingli Solar and Sun City Signed a Strategic Cooperation Agreement

BAODING, China, April 27, 2021 /PRNewswire/ — On April 26, Yingli Energy (China) Co., Ltd. and Sun City signed a strategic cooperation agreement to jointly develop the regional renewable energy market.

According to the agreement, Sun City will purchase 25MW photovoltaic modules from Yingli Solar in 2021 for the construction of water supply systems and other infrastructure in Yemen. In addition, the two parties will work together to promote the use of renewable energy in the Middle East, vigorously promote new photovoltaic applications, actively explore the distributed photovoltaic market, and gradually strengthen in-depth cooperation in brand building and downstream development.

“We are very happy to work with Yingli Solar to provide reliable and stable solutions for clean energy applications in the Middle East,” said Ebrahim Ahmed, Executive Director of Sun City. “Sun City has rich industry experience and local resources, plus Yingli’s high efficiency PV products, we expect to bring better returns and experience to customers in the Middle East.”

The cooperation between Yingli Solar and Sun City began in 2018, and the cumulative supply has exceeded 28MW. Allen Geng, the General Manager of International Sales of Yingli Solar, said at the signing ceremony, “Yingli has always been focusing on the development and cooperation projects of off-grid distributed energy solutions for the Middle East market. The signing of the agreement will deepen the cooperation between the two parties, Yingli is very honored to continue to work with Sun City to promote the development of photovoltaics in the Middle East.”

Zoomlion Holds Grand Departure Ceremony for Delivery of 100 Units of Earthmoving Machinery to BRI Countries

CHANGSHA, China, April 27, 2021 /PRNewswire/ — In April, Zoomlion Earthmoving Machinery Company held a grand departure ceremony for 100 units of its earthmoving machinery equipment on their way to Southeast Asia from the Zoomlion Weinan Industrial Park in Shaanxi, China.

Zoomlion Holds Grand Departure Ceremony for Delivery of 100 Units of Earthmoving Machinery to BRI Countries

The earthmoving machinery products shipped will contribute to infrastructure construction in those countries as an important initiative of Zoomlion to facilitate the development of the BRI. Since the beginning of the year, Zoomlion has successfully received large orders from a number of key BRI member countries in Asia. The company has been providing various comprehensive construction solutions to further meet customer needs.

Rapid development in Zoomlion’s international earthmoving machinery markets benefit hugely from the continuous improvement of the company’s product competitiveness. With joint efforts from R&D teams in China and North America, the company has significantly boosted its R&D capability and launched a new generation of products including the E-10 series and G series, to fulfil the demand of various working conditions. These highly efficient and reliable products have been optimized in terms of power matching, hydraulic control, cab operation among other key functions and significant energy-saving advantages have increasingly won recognition from global customers.

In order to ensure the operation of the company’s earthmoving machinery equipment in various overseas projects during COVID-19, Zoomlion’s service personnel have been stationed on construction sites in Africa, Southeast Asia and the Middle East to ensure seamless back-up services for equipment in key BRI construction projects.

“With the ongoing and rapid recovery of the construction machinery market, we will accelerate our overseas business expansion, focusing on BRI countries to achieve a breakthrough in creating greener, more intelligent, and environmentally-friendly products for our global customers,” said Deng Zhe, Deputy General Manager of Zoomlion Earthmoving Machinery Company.

Moving forward, Zoomlion will continue to make all-round efforts in product innovation, intelligent manufacturing and localized services, aimed at bringing an ever-growing array of products and services to the front line of global construction.

About Zoomlion

Founded in 1992, Zoomlion Heavy Industry Science & Technology Co., Ltd. (01157.HK) is a high-end equipment manufacturing enterprise that integrates engineering machinery, agricultural machinery, and financial services. The company now sells more than 600 cutting-edge products from 56 product lines covering ten significant categories.

Photo – https://mma.prnewswire.com/media/1497529/Zoomlion_Holds_Grand_Departure_Ceremony_for_Delivery_of_100_Units_of_Earthmoving_Machinery_to_BRI_Co.jpg

Hisense Becomes Official Sponsor of FIFA World Cup Qatar 2022™

ZURICH, April 27, 2021 /PRNewswire/ — Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022™ which will create an exclusive connection between the tournament’s worldwide audience in unique and compelling ways.

Hisense Becomes Official Sponsor of the FIFA World Cup Qatar 2022™

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a programme that will range from on-site engagement opportunities to logo visibility across various platforms to global advertising campaigns. The collaboration, which began in 2017, in advance of the FIFA World Cup™ in Russia, also includes the opportunity for Hisense to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.

“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market,” said FIFA Secretary General Fatma Samoura. “FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year.”

“Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said Jia Shaoqian, the CEO of Hisense Group. “It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.”

According to research around the event, the sponsorship of the 2018 FIFA World Cup Russia™ boosted awareness of Hisense TV in China by 12% and globally by 6%, with strong performances in the United Kingdom, France, Canada, Russia, Spain and Japan.

Hisense currently has more than 90,000 employees worldwide, together with 16 industrial parks and 16 research and development centres, which comprise a multinational collaborative research and development system. Its business includes multimedia, home appliances, IT intelligent information systems and the modern service industry, while its products have been exported to over 160 countries and regions. According to an independent research and consultancy firm, Hisense remains the world’s fourth-largest TV maker in terms of unit shipments (per 2020 figures).

The FIFA World Cup is a celebration for global football and an essential opportunity for brands to showcase innovative technological achievements and enhance fans’ viewing experience. Hisense drives innovation to provide multiple solutions for the increasingly diverse needs of consumers and to boost industry development.

The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022. For more information on the event, visit FIFA.com.

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