Lafarge Jordan introduces environmentally friendly cement product “Shamel”

Lafarge Jordan, a leading cement company, on Sunday, unveiled its latest eco-friendly cement product, “Shamel,” in a significant step towards sustainable practices. The launch marks a pivotal moment in the company’s journey towards environmental responsibility, as it joins the ranks of businesses committed to green solutions.

In a statement, the Chief Executive Officer of Lafarge Jordan, Samaan Samaan, highlighted the company’s successful transformation in adopting an environmentally conscious approach, noting that the entire product range has been revamped to embrace eco-friendly alternatives, a strategic move that resonates with the global vision of its parent company, Holcim Group. This vision is centered on supporting sustainable construction, fostering green urban development, and promoting innovative solutions worldwide.

“Shamel” represents a significant addition to Lafarge’s diverse product portfolio, he said, as it effectively reduces greenhouse gas emissions by an impressive 16% compared to conventional cement products. This achievement solidifies its position as a trailblazer in sustainable practices within the industry.

Speaking about the company’s commitment to excellence, Samaan emphasized the importance of delivering high-performance, top-quality products while prioritizing environmental preservation, adding that Lafarge has earned a reputation for seamlessly integrating these attributes, positioning it at the forefront of the market.

Samaan commended the relentless work of the workforce at the Rashadia factory, the commercial department, and the ready-mix concrete division, stressing that the success of “Shamel” and the company’s broader transformational journey would not have been possible without the dedicated efforts of its exceptional team. “Their unwavering dedication to innovation and their ability to meet the diverse needs of the construction sector have further strengthened Lafarge’s standing in the local market. As a result, Lafarge stands as a paragon of industrial prowess and entrepreneurship in the region,” he added.

Source: Jordan News Agency