LIDE and CGEM Sign Brazil-Morocco Memorandum of Understanding on BUSINESS TRIP

SAO PAULO, Nov. 24, 2014 / PRNewswire — During the 5th edition of its BUSINESS TRIP, which took place from November 19th to 24th, the Brazilian committee of executives and officials took part in an intense agenda of business and diplomatic meetings in Marrakesh, Morocco. Sponsored by the Grupo Doria and organized by LIDE – Grupo de Lideres Empresariais (‘Group of Business Leaders’), the meeting sought to expand business opportunities between the two countries. With eleven years of operation, LIDE is made up of the largest Brazilian and multinational companies operating in the country. It accounts for 52% of Brazil’s private GDP, with 1,600 affiliated companies, and is present in 16 countries in the Americas, Europe, Asia and Africa, including Morocco.

At the BILATERAL BRAZIL-MOROCCO MEETING, the Brazilian delegation took part in rounds of negotiations with local officials and businessmen. Joao Doria Jr., President of LIDE, and the CGEM – Confederation generale des entreprises du Maroc (‘General Confederation of Moroccan Companies’), headed by Miriem Bensalah-Chaqroun, signed a Memorandum of Understanding at the event. The agreement calls for the exchange of information and experience, based on principles of cooperation and coordination, with full respect for the autonomy and legislation of both countries.

For Governor Marconi Perillo, the trip will bring good business to Goias, which already has commercial relations with more than 150 countries. “We see the possibility of expanding partnership in the area of phosphates. Morocco has 75% of the reserves of this mineral and our state needs fertilizer for soil correction.” According to the Governor, Morocco is one of the most organized countries in Africa, with legal security, political stability and competitive taxes.

Participants paid a business visit to Tanger-Med, led by Senator Luiz Henrique da Silveira and Luiz Fernando Furlan, former Minister of Development, Industry and Commerce, and also President of LIDE Internacional. Morocco has a free trade agreement with the European Union. According to the Senator, the use of this port has strategic importance, considering that Brazil could avail itself of this facility since it only has an agreement in the setting of Mercosul.

In Furlan’s assessment, the port affords a modern infrastructure and is noteworthy for its speed. “Carefulness in the drawing up of plans, as well as objectivity are key features in Morocco.”

To Joao Doria Jr. “the business agenda in Morocco gave rise to 11 agreements, among them one for cooperation between Albert Einstein Hospital and Holding Marocaine Commerciale et FinanciereHolmarcom (‘Moroccan Commercial and Financial Holding Company’).” According to Claudio Lottenberg, President of Einstein Hospital, it is both challenging and gratifying to have a hospital recognized on a continent where we have so few models in the field of health in Latin America.

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