SAN FRANCISCO, Feb. 10, 2015 / PRNewswire — Sitecore®, the global leader in customer experience management, today announced it has been recognized by Forrester Research, Inc. as a Leader in its independent report, “The Forrester Wave™: Web Content Management Systems, Q1 2015.” Forrester evaluated Sitecore alongside other select vendors on criteria including current offering, strategy and market presence.
“Sitecore has a strong product and high growth,” stated the recently published report. “Standout features for this .NET product include content tagging and targeting, customer profiling, and multisite and multichannel delivery … [Sitecore’s] suite approach will help customers quickly configure and deploy experiences across most steps of the customer journey.”
Sitecore received 4 out of a possible 5 points in 19 categories including API, partner and mobile strategy, product revenue growth, analytics, and marketing suite integration.
Web content management (WCM) represents a strong growth segment as more marketing budgets shift online and organizations prioritize digital experience management, a key driver of brand preference. Forrester states, “WCM software has become the technology and content delivery backbone of digital experiences.”
In alignment with that trend, Sitecore is on a rapid growth trajectory with more than 35 percent topline growth, 1,000 global employees and 4,400 customers including American Express, easyJet and L’Oréal. Sitecore helps marketers make sense of massive amounts of consumer data, providing a 360-degree view of the customer and offering recommendations and automated guidance to deliver relevant personalized digital experiences across all touch points.
“Experience marketing is a high-growth market with the potential to exceed both ERP and CRM — a multi-billion to trillion-dollar proposition,” said Michael Seifert, CEO and co-founder of Sitecore. “Our focus is continuing our strong growth, supported by the team, technology and global reach to be the leader in experience marketing for years to come.”
Sitecore believes that Forrester’s report emphasizes the importance of combining customer insights with WCM to drive customer engagement, supporting Sitecore’s overarching strategy. Over the past year, Sitecore has heavily invested in its experience platform with enhancements including improved analytics, dynamic audience segmentation, automatic testing and optimization and Commerce Connect.
In October 2014, Gartner positioned Sitecore as a leader in its Magic Quadrant for Web Content Management for the fifth consecutive year, and placed Sitecore furthest on “completeness of vision.”
A complimentary copy of the Forrester Wave™: Web Content Management Systems, Q1 2015 report is available here.
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,400 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L’Oréal trust Sitecore to help them deliver the meaningful interactions that win customers for life.
For more information, visit: www.sitecore.net.
|Emily Iwan||Emila Ozegovic|